CHI2011
Connecting people, place, and ideas
Connecting people, place, and ideas
Connecting people, place, and ideas
Each year CHI (Conference on Human Factors in Computing Systems) is rebranded to promote new developments in the community. This identity established a sense of place for guest, highlighting Vancouver B.C. and the theme of 'Connecting'.
Identity
UX / UI
Motion Design
Identity
UX / UI
Motion Design
Identity
UX / UI
Motion Design
Research and ideation
The first step was to explore the theme 'Connecting...'. What does it mean to us now, what could it mean in 10 years? Can it be a simple emotion or physical presence? Mood boards were proposed with visuals of what it means to Connect.
The ideation phase began by drawing from bridge/cable systems, mostly rendering physical connections on a mass scale. Visualizing the bleeding line between technology, landscape and people.
Research and ideation
The first step was to explore the theme 'Connecting...'. What does it mean to us now, what could it mean in 10 years? Can it be a simple emotion or physical presence? Mood boards were proposed with visuals of what it means to Connect.
The ideation phase began by drawing from bridge/cable systems, mostly rendering physical connections on a mass scale. Visualizing the bleeding line between technology, landscape and people.
Dynamic identities and sketching with technology
Working with After Effects, Cinema 4D, Quartz Composer and Processing, I explored the idea of a dynamic identity that is ever changing within a set of rules to maintain continuity. Could we give the attendees the opportunity to play and reinforce the theme of Connecting in digital applications of the system (e.g. website, room signage).
Dynamic identities and sketching with technology
Working with After Effects, Cinema 4D, Quartz Composer and Processing, I explored the idea of a dynamic identity that is ever changing within a set of rules to maintain continuity. Could we give the attendees the opportunity to play and reinforce the theme of Connecting in digital applications of the system (e.g. website, room signage).
Identity in the wild
The final system incorporated elements of generative art, chance photography and type design to express the CHI 2011 theme of Connecting and the conference location, Vancouver, B.C. Deliverables produced for the conference included a postcard mailer, poster, website, environment displays, t-shirt, and booklet. Along with standard collateral I also produced motion sequences which were projected in the great hall and displayed on signage at the breakout room entrances.
Identity in the wild
The final system incorporated elements of generative art, chance photography and type design to express the CHI 2011 theme of Connecting and the conference location, Vancouver, B.C. Deliverables produced for the conference included a postcard mailer, poster, website, environment displays, t-shirt, and booklet. Along with standard collateral I also produced motion sequences which were projected in the great hall and displayed on signage at the breakout room entrances.
Creative design & direction that moves.
Get in touch
Creative design & direction that moves.
Get in touch